3 Day Blinds specializes in the design and installation of custom window treatments for households and businesses. Their business doesn't sell directly to consumers but rather utilizes a workforce of professional Design Consultants who visit one's home or business to personally work with potential customers.
The purpose of this website redesign was to increase appointments and to inspire prospective customers into seeing the possibilities on how their room(s) can be transformed by custom window treatments. Since the website’s re-launch, sales leads have increased by 37%, with 129% more unique visitors, and a total revenue increase of 38%.
Role & Responsibilities
- led the concepting and development of multiple creative directions
- informed the overall user experience
- managed a team of art directors and user experience designers
- oversaw creative and ux deliverables
- 2013 Interactive Media Awards Best in Class in Architecture/Interior Design
- 2013 American Web Design Award Winner by Graphic Design USA
- 2013 American Business Award
- CSS Awards Feature