This was the initial web-based interface design for Call of Duty Elite (aka Beachhead). Initially designed to complement Activision's Call of Duty: Black Ops – this property acted as an extended digital service for tracking a gamer's stats, creating online teams and participating in sponsored tournaments.
The visual design for Elite provided great opportunities to develop numerous data visualizations. A high level of complexity was at play for our team to simplify. Lists, graphs, charts, and heat maps were explored while applying cues taken from the rich graphic language of Call of Duty: Black Ops.
Role & Responsibilities
- led the creative direction
- informed the overall user experience
- managed a team of art directors
- oversaw creative deliverables within an Agile process