Hello Music is a tribal e-commerce platform specifically targeting musicians with money-saving deals on musical equipment, services and accessories. The redesign transformed Hello Music from a one-dimensional daily deals site into a tribal social commerce platform, which services the unique needs of guitarists, bassists, keyboardists, singers, engineers, drummers, and DJs. Members can easily discover relevant products and services based on their personal likes and interests.
A contemporary visual design was created to optimize usability and to improve branding. The lower half of the browsing screens increased the visibility of ever-green inventory and incorporated social media as a mechanism to create buzz and knowledge-sharing around products. The redesign increased daily sales by 67%, with 29% more unique visitors and 180% more memberships.
2013 Interactive Media Award Winner in Music
Role & Responsibilities
- led the concepting and development of multiple creative directions
- managed a design team
- informed the overall user experience
- oversaw creative deliverables