The New York Tri-State area is McDonald's largest US region. To better communicate with their customers, a redesign of its regional website provided a fresh digital approach – where the website showcased company news and local special offers that were specifically catered to the New York Tri-State community. It also allowed visitors to easily sign up to become members of the McDonald's Extra Values Club, where members were given access to exclusive promotions and updates that can only be accessed via the website.
Role & Responsibilities
- established the overarching design direction
- informed user experience
- designed the visual interface